Real Estate Marketing

As a real estate agent, you've probably tried many different types of offline and online marketing vehicles. There are lots of lead generation gimmicks and quick fix offerings out there including social media plays that just aren't fruitful. Gimmicks just don't work or they create poor quality leads after a lot of expense and effort. Those real estate marketing vehicles that are effective get priced out of most agent's range (such as PPC) yet there are ways to incorporate some of them effectively. It's all about timing and having a strong website to convert those referals - A Web site that makes you relevant to prospects.

Newspapers, real estate magazines, flyers, postal mailings, TV and radio ads, online banner advertising, and lead generation brokers can contribute. With more buyers using Google to search, it's imperative you invest in search engine marketing (SEO and Google Adwords) rather than gambling any further on traditional promotion. Real Estate SEO remains the number one promotional choice for modern brokers and agents. The reach, impact and conversion rates means this should be your number one choice for promotion. It has to be the central core of your business and can inspire you in your everyday prospect building activities. A high Google search engine ranking and overall visibility gives you credibility in buyers and sellers eyes.

Powering your Own Career

If you're reliant on your brokerage for advertising and leads, you're likely suffering greatly. Real estate brokerages themselves are not proficient at online marketing and generally only do so for general brand promotion. Brokerages leave it up to agents in the field and in a tough real estate market, traditional offline marketing mediums drain agent's resources and leave them feeling demoralized.

To complement your presence in Google search listings, you may want to have us develop attractive hand outs and door hangers for postal or door to door distribution in your targeted neighbourhoods. The time to conduct offline marketing activities is when you're strong online. You can build critical mass in a short period if you time it well. As anyone in the advertising industry knows, it can take quite a few exposures before the customer commits to contact your or buying a home. The lead from a flyer handout can be better converted on your website since it is there where they find a variety of homes to view.

We specialize in Online real estate marketing via search engines and prominent real estate related web sites. Our SEO and Adwords PPC strategies will give you the exposure you need. If you are targeting specialty markets, there may be specific real estate sites that have a good volume of homebuyer traffic. Dream Homes Magazine for instance caters to the million dollar home market while Crisis caters to the lower end. There are plenty of options to consider, however it is important for you to focus on those channels that will produce for you. Although we can create a lot of traffic, it is your excellence in niche markets that is the de terming factor in your sales success.

Contact Gord right now and get started on your rise to the top. 416-605-7026.

Real Estate Agent Services

CMS / VOW

Complete Real Estate Sites
Content Management
Contact Management
MLS IDX Listings
Listing Management

SEO Solutions

Expert On-site Optimization
Inbound Link Building
Ongoing SEO Management
Blog Post Writing
IDX Listing Optimization

Web Design

Custom Web Design
Flash Slideshows & Video Listings
Template Modification
Photographic Editing
Web Hosting

Soft Marketing

When people are buying homes they tire of seeing flyers, advertisements, and other marketing activities. Your targeted marketing campaign might actually be a problem for them. This is when a more indirect form of marketing might be wiser if you want to build the trusting relationships that lead to long term success.

When realtors show a personal side and how they're a part of the community, it can inspire trust and confidence in prospects. The soft side of real estate marketing would include a community web site, Facebook page, and links from your web site to other websites and interests you are involved in. If you don't have these, then we'll need to create them.

Many real estate agents aren't patient enough to build a good personal image, however in the long run, it will position you as a sincere and trustworthy advisor.

Realty Sales Leader is a Real Estate SEO consultant. We work with real estate agents who want to be the best in their markets by delivering on complete online real estate marketing solutions. Since search engines examine your whole site as a macro entity, tweaking your content, layout, and conducting a menial SEO effort won't generate the results you're hoping for. Contact Gord to have us assess your website and provide a complete SEO and real estate marketing solution. The end result should merge a Real Estate Web Site CMS powered site with powerful SEO strategy. Your website content must differentiate and communicate through the substance of your content and presentation that you are clearly better than anyone else. Our goal is to help you to attract real estate leads and sell more properties.