Without Lead Conversion - It's All a Waste of Time

Have you finished your website, integrated your listings, created your blog and facebook pages, ran email and Adwords campaigns, mailed out flyers and you're still not getting real, human clients? There could be a lot of reasons why no one wants to contact you. Your case isn't terminal. It's all a matter of assessment and applying the right techniques.

Other than winning the search engine ranking wars (and you do need relevant leads), the most difficult task many agents and brokers face is lead conversion. Yet, there is almost no one to help realtors with this critical problem. Why? Because experts haven't take time to study the matter.

Converting your leads is a process of generating interest and intent and giving the right calls to action. From search engines to phone calls, you need a lead funnel strategy that works.

Optimized Lead Generation

Optimized lead generation is more than just having landing pages, registration pages, neighborhood pages, about me pages, and offering free consultations and home evaluations. Visitors want to know that contacting you is worth it because you really do want to create the value they need, and you're honest, credible, effective, and amiable. Agents often put too much emphasis on professionalism when the prospect is looking at your personal character and judging your results. They see that in your site. They read between the lines.

It's time to take charge and understand this lead conversion process completely and apply it to your site all Gord at 416-605-7026 for your free lead conversion assessment.

Blog Posts on Lead Generation - A Few Pieces of the Puzzle

Real Estate Agent Branding

Registration Pages

Lead Conversion - Segmentation

Lead Conversion Must Do's

Web Site Call to Action

Search Engine Optimization and Social Media - Increasing Traffic

Powerful Real Estate Agent Traits

About Gord Collins

Gord is the director of Realty Sales Leader and a veteran SEO specialist who began his career in online marketing in 1998 as a copywriter/SEO specialist.

The Author of the Professional Guide to Search Engine Writing provides services for clients and marketing for 100+ companies in the UK, US and Canada, Gord gained hands on experience in SEO, ROI improvement, content improvement, Adwords campaign management, landing page development, website analytics, and brand management. He has worked with major ecommerce, manufacturing, publishing, travel, real estate, and advertising companies.