Mobile Web Sites for Real Estate

An increasing number of homebuyers are searching for homes using their mobile phone or tablet computer such as an iPad. Many are using it when they are driving around a neighbourhood. When people go to a open house viewing, they may drive around a neighbourhood to peruse other properties. It's important to have your MLS number on the sign, (and even a text message number) so they can search for it online, or they will use the home's address for a search.

An interesting number of new mobile marketing products are coming out to allow homebuyers to search on your website. Some are downloadable iPhone apps while other offer a special web page where mobile users can do a search.

You may need a mobile version of your website, one that suits the limited space in a cell phone or iPad browser. Your regular page navigation creates buttoms that are too small thus making using the site difficult. The person will give up.

Your regular Website might not display properly in a mobile browser. If your site uses complex scripts or Flash movies it might not display at all. Your mobile website version should be simple and probably have a functionality that lets users search for a property. And you can have virtual tours or home tours videos play

A few real estate agents are beginning to use the text messaging feature of phones to allow cell phone users to text a specific number to learn more about a property. And they're using it to keep in touch with buyers. If you working with a buyer, SMS texting can help you communicate better with them. QR Bar Codes are being used on lawn For Sale Signs so cell phone users can simply scan them with their phone (after an app is installed) and the home information or a video then displays on the phone, usually in a web page. QR bar codes can also be placed on print flyers. The goal of many offline marketing methods is to push visitors to your mobile web site.

Mobile Real Estate marketing is still in its infancy, however the growing sales of iPads means its now a good idea to create your mobile web site and adopt some of the technologies that will create well qualified real estate leads.

MLS Mobile

This is a shot of statistics of site visitors who were using mobile phone browsers. 95% of these mobile visitors arrived via Google and many were looking for MLS listings. This particular site wasn't optimized for mobile browsing. It has a Flash header and has a large homepage with lots of pictures. Good for regular visitors using laptops, but as you can see these visitors only viewed one page and then left the site.

Realty Sales Leader is a team of seasoned Real Estate SEO consultants and service providers. We work with real estate agents who want to be the best in their markets. Our packages and services are offered as a complete online real estate marketing solution. Piecemeal services are not offered since no addition to your current program will likely generate success. Since search engines examine your whole site as a macro entity, tweaking your content, layout, and conducting a menial SEO effort won't generate the results you're hoping for. Contact Gord for an assessment of your website and provide a complete SEO and real estate marketing solution. The end result should be an optimized CMS/VOW/IDX powered site that generates plenty of traffic. We'll help differentiate and communicate your offer to prospective clients through the substance of your content and presentation. We don't just build traffic, we want to do all we can to help you conver those real estate leads.